Technical Project Manager, MarTech

Company: America's Test Kitchen
Location: Boston
Posted on: October 16, 2024

Job Description:

Career Opportunities with Americas Test Kitchen America's Test Kitchen (ATK) is seeking a Technical Project Manager, MarTech, to lead the coordination and execution of marketing technology projects. This role will work on a cross-functional MarTech Team with engineering and design and collaborate closely with Marketing, Digital Membership Growth, and the Digital Platforms teams.

As a Technical Project Manager of the MarTech Team, you will be key in overseeing ATK's Marketing Technology stack, including subscription management platforms, CRMs, CEPs/ESPs, and CDPs, ensuring alignment with marketing strategies and enabling scalable self-service approaches for supporting marketing initiatives. Your work will be instrumental in fueling subscriber acquisition and retention for our business while also powering personalized experiences for our users.Responsibilities:Manage the MarTech team's workflow, ensuring projects are aligned with marketing goals and delivered on time.Collaborate with Marketing and Digital stakeholders, including Marketing Product Owners and Digital Product Managers, to gather and refine requirements.Oversee execution of projects to enhance existing tooling and integrate new platforms that support marketing campaigns, including subscription offerings, landing pages, and data-driven lifecycle strategies (e.g., personalized email campaigns).Facilitate communication between MarTech, Marketing leadership, and the Digital Team to ensure alignment on projects and priorities.Provide operational support for self-service tooling, running training sessions for non-technical users.Skills You'll Need:Strong technical understanding of MarTech platforms (e.g., ESPs like Salesforce Marketing Cloud, Braze, Iterable, and Adobe Experience Cloud, and CDPs like Blueconic, Segment, and Twilio) and marketing operations.Proficiency in Content Management Systems (e.g., WordPress, Strapi) to support content-driven marketing initiatives.Excellent project management skills, including task prioritization, timeline management, and resource coordination.Proficiency in communication and collaboration with both technical and non-technical teams.Analytical thinking and problem-solving skills to address challenges in marketing technology integration.Adaptability in managing multiple projects simultaneously in a dynamic environment.Qualifications & Experience:

• Bachelor's degree in a relevant field (e.g., Marketing, IT, Project Management) or equivalent experience.
• 3+ years of experience managing technical projects, preferably in MarTech or marketing technology environments.
• Proven track record of leading cross-functional teams to deliver complex projects on time and within scope.
• Experience with marketing automation, ESP, CRM, customer data, and content management platforms.
• Familiarity with Salesforce Marketing Cloud, Braze, Iterable, Sailthru, Piano.io, Blueconic, Segment, Twilio, and/or WordPress/Strapi is a plus.
• Exposure to digital subscription business models and user segmentation required to power lifecycle-driven marketing campaigns.This position is located in our Boston, MA office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday & Thursday) in the office and 2 days per week remotely.About America's Test KitchenThe mission of America's Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America's Test Kitchen, Cook's Country, and America's Test Kitchen: The Next Generation), magazines (Cook's Illustrated and Cook's Country), cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK All-Access subscription for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston's Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Learn more at https://www.americastestkitchen.com/ .Why America's Test Kitchen:We're passionate about cooking, and about creating the best place to work. We're small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes - that's how innovation happens in our test kitchen, in our offices, and in life.We at America's Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.
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Keywords: America's Test Kitchen, Lawrence , Technical Project Manager, MarTech, IT / Software / Systems , Boston, Massachusetts