Director of Marketing & Communications
Company: NCAA (National Collegiate Athletic Association)
Location: Boston
Posted on: October 7, 2024
Job Description:
The Advent School, located in the Beacon Hill section of Boston,
Massachusetts, serves 200 students in pre-Kindergarten through
Sixth Grade. A mission-focused school founded in the principles of
social justice, Advent has served the students and families of
Boston since 1961. Through its Reggio Emilia-inspired curriculum,
Advent's faculty deliver authentic, rigorous, and experiential
learning opportunities that encourage students to "learn with
passion, act with courage, and change the world." The Advent School
seeks a Director of Marketing & Communications to be a leader in
the development and execution of the school's strategic marketing
and communications plans. Reporting to the Head of School and a
member of the senior leadership team, the Director of Marketing &
Communications serves as an innovative content creator,
storyteller, and brand manager, responsible for overseeing
marketing, communications, media relations, and all aspects of the
school's public image. As such, they are charged with shaping,
articulating, and implementing a positive and consistent identity
and experience that represents the mission and vision of The Advent
School. As a member of the school's Advancement Department, the
Director of Marketing & Communications works collaboratively across
the school community to identify, create, and manage content that
tells the story of the unique mission, values, programs, and people
that make The Advent School a top progressive, independent school
in Boston. The Director of Marketing & Communications is a salaried
position for the 2024-25 academic year that includes medical and
dental insurance, a 401(k) plan, professional development
opportunities, and vacation benefits. Responsibilities & Duties
Marketing
- Develop and implement a comprehensive marketing plan for the
school based on the goals outlined in the school's most recent
strategic plan, which includes an internal marketing strategy to
reinforce the school's value proposition to the family community,
and an external marketing strategy to generate increased awareness
of the school.
- Create messaging for the school that is representative of
Advent's unique history, mission, and pedagogical approach that is
clear, concise, and highly visible and that builds a brand that is
both recognizable and desirable.
- Develop a powerful, unified brand identity and enforce brand
standards across the school community, ensuring all messaging is
aligned and follows the school's style guide.
- Cultivate and sustain media relationships, including regular
checks of digital review sites, and identifying and acting upon
effective outreach opportunities for the school.
- Collect, develop, and manage analytics data for all relevant
digital media channels and platforms to measure effectiveness,
efficiency, and impact. Provide regular reports to the school
leadership team.
- Serve on the Board of Trustees Marketing Committee.
Communications
- Design and oversee the production of all marketing and
communications materials, including print and digital content,
school website, social media, video, ads, etc., in collaboration
with senior leaders.
- Create and distribute the school's weekly e-newsletter,
ensuring timely and relevant communications for families.
- Manage and regularly update the content of the school's
website, including monthly public blog posts.
- Oversee the creation and dissemination of publications
including the annual report and viewbook.
- Collaborate with stakeholders across the organization to
develop a school-wide communications calendar that is responsive to
communications needs of all constituents.
- Monitor, catalog, and archive media coverage, communications,
photographs, etc. Other
- Be the face of the school's marketing and communications
efforts for both internal and external audiences.
- Be a thought partner and collaborator with colleagues,
listening attentively to their goals and bringing the vision to
life.
- Supervise the work of outside vendors, including graphic
designers, photographers, and printers.
- Manage the marketing budget and provide recommendations to
leadership regarding funding for strategic department
initiatives.
- Attend occasional evening and weekend events as needed.
- Additional tasks as assigned by the Head of School. Required
Skills & Characteristics The Advent School is a good fit for
professionals who believe in the School's mission of education for
equity and social justice. Candidates should possess strong
personal drive and motivation, demonstrate exemplary professional
behavior and values, and be resourceful, responsible, and
collaborative. The ideal candidate will have three to five years
experience as a marketing or communications professional, ideally
in education or a non-profit setting, in addition to:
- A deep commitment to Advent's mission and vision.
- Proficiency in graphic design tools (Adobe Creative Suite,
Canva, etc.) and Google Suite and Microsoft Office.
- Knowledge and experience with social media platforms and
management tools, including Instagram, Facebook, LinkedIn, Wistia,
YouTube, and Niche.
- Experience managing websites, including maintaining
SEO-friendly content.
- Experience with digital analytics, including Google Analytics
and Hootsuite.
- Familiarity with Blackbaud products, including Pushpage, is an
asset.
- Proven skill in copywriting and editing.
- Proven ability to communicate effectively with a variety of
audiences, targeting and optimizing content.
- Ability to collaborate with colleagues, Trustees, and Advent
School families.
- Excellent time management skills and the ability to prioritize
projects based on the school's goals.
- Bachelor's degree in marketing, communications or related
field, or equivalent job experience.
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Keywords: NCAA (National Collegiate Athletic Association), Lawrence , Director of Marketing & Communications, Executive , Boston, Massachusetts
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