Search Marketing Lead
Company: VirtualVocations
Location: Springfield
Posted on: October 30, 2024
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Job Description:
A company is looking for a Search Marketing Lead to drive paid
search strategies and execution for various clients.
Key Responsibilities
Manage paid search performance, including account structure and ad
testing
Conduct audits and analyze paid search accounts to define best
practices
Develop budgeting, bidding strategies, and keyword discovery
processes
Required Qualifications
Minimum of four years of hands-on Paid Media experience
Experience working on either the agency or in-house side with
product, analytics, or engineering teams
Proficient in analyzing large data sets using tools like SQL and
ChatGPT Advanced Data Analysis
Open to coaching and collaboration with cross-functional teams
Ability to adapt paid search strategies to different industries or
services
Keywords: VirtualVocations, Lawrence , Search Marketing Lead, Advertising , Springfield, Massachusetts
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